The Growing Season Deep Repair Mask has won a 2026 Allure Best of Beauty Award in the Clean Hair category.
Best of Beauty is the Allure awards where the editors choose the winners with help from outside experts, which is a different thing from a reader poll. It means the mask was picked by people who test hair products for a living.
What's in it
The Deep Repair Mask is an intensive treatment built on plant proteins, botanical butters, and restorative oils. That's a different job from the rest of the line. The shampoo cleanses, the oil treats the scalp, and this one works on the hair itself.
It replenishes hydration and deeply conditions, helps repair damage from heat, color, and styling, strengthens to prevent breakage and split ends, and smooths frizz. The formula is clean and non-toxic, and it suits all hair types including fine, curly, textured, and color-treated.
How to use it
Once or twice a week, in place of your conditioner.
Start with freshly shampooed hair so the mask's nutrients can absorb. On damp hair, work a generous amount through mid-lengths and ends, making sure the coverage is even. Leave it on for 5 to 10 minutes, then rinse with cool or lukewarm water until your hair feels soft and residue-free.
Running the Mermaid Detangling Brush through before you rinse helps distribute the product and makes detangling easier.
Not the only one on the shelf
This is the third bit of recognition this year. The Growing Season Deep Repair Mask took a 2026 Good Housekeeping Beauty Award for Best Hair Mask, and it also picked up a nod in the 2026 Esquire Grooming Awards. Different panels, different testing, same formula philosophy. That consistency is the part we're proud of.
Questions we get
What are the Allure Best of Beauty Awards?
Allure's annual beauty awards, announced each fall, with winners chosen by Allure's editors alongside outside experts.
Which BUR BUR product won?
The Growing Season Deep Repair Mask, in the Clean Hair category.
What's in it?
Plant proteins, botanical butters, and restorative oils, in a clean, non-toxic formula suitable for all hair types.
Where can I buy it?
Right here at burbur.com, or through any of the stockists on our store locator.
Closing
Thank you to the Allure editors and testers, and to everyone who's been using this formula since long before there was a seal on the bottle.
See the full list of winners at Allure.
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.