bur bur - what’s next in beauty 2025 winner by newbeauty

BUR BUR Named a What’s Next in Beauty 2025 Winner by NewBeauty

We’re honored to share that BUR BUR has been named a What’s Next in Beauty 2025 winner by NewBeauty. It’s a recognition that celebrates innovation, purpose, and the future of beauty.

For us, this isn’t just an award. It’s a moment that reflects the passion, science, and community behind every bottle, blend, and brush we’ve created. It’s proof that clean, scalp-first haircare,  rooted in nature and perfected by science, truly deserves a seat at the beauty table.

Recognized Among the Industry’s Most Innovative

Each year, NewBeauty curates the NB100: Class of 2025, a guide to 100 brands redefining the beauty landscape across skin, hair, wellness, color, fragrance, and body. BUR BUR proudly stands among the Hair category winners, recognized for blending time-honored traditions with modern innovation.

As NewBeauty shared:

“Bur Bur is a beautiful blend of heritage and innovation, with luxe textures and thoughtful tools that bring intention and care back to every step of your hair routine.”

From our LUDMILA Essential Boar Bristle and NADIA Massaging & Detangling brushes to our best selling Growing Season Burdock Hair Growth Oil, every BUR BUR product reflects our dedication to transforming hair health naturally and sustainably.

Our Roots: Where Heritage Meets Modern Science

BUR BUR began with a cherished family recipe passed down through generations. Inspired by a grandmother’s burdock oil hair ritual, childhood friends Anna Dzhilavyan and Ksenia Zaytseva turned tradition into a modern brand built on love, science, and sustainability.

Our mission has always been simple yet powerful: to elevate the standard of clean beauty through formulas that nourish from the scalp– all while protecting the planet.

Continuing the Momentum: Meet Our Newest Haircare Innovations

As we celebrate this milestone, we’re more inspired than ever to keep growing. Our latest launches, the new Growing Season Collection and Mermaid Mini Brushes, mark the next evolution of BUR BUR. 

The Growing Season Nourish & Repair Trio (Shampoo, Conditioner, and Deep Repair Mask) completes the clean haircare ritual, delivering hydration, strength, and scalp health in every step.

GROWING SEASON – NOURISHING SHAMPOO

best natural bur bur shampoo to repair and grow hair

A gentle, plant-powered shampoo infused with burdock root, broccoli seed oil, and rice protein to cleanse, strengthen, and restore vitality. It detoxes the scalp without stripping moisture, leaving hair soft, smooth, and full of life.

Key Benefits:

  • Promotes stronger, healthier hair growth
  • Gently clarifies and detoxes
  • Boosts shine and softness
  • Clean, natural ingredients suitable for all hair types

GROWING SEASON – NOURISHING CONDITIONER

organic hair repair and growth conditioner bur bur

A lightweight conditioner crafted with jojoba oil, olive squalane, and rice protein to deeply hydrate, reduce breakage, and enhance natural shine.

Key Benefits:

  • Restores hydration and locks in moisture
  • Strengthens to reduce breakage and split ends
  • Smooths frizz and enhances manageability
  • Clean, gentle formula for all hair types

GROWING SEASON – DEEP REPAIR MASK

clean ingredient hair mask

A restorative weekly treatment powered by botanical butters, plant proteins, and nourishing oils to repair, recondition, and revive damaged hair.

Key Benefits:

  • Rebuilds strength and resilience
  • Deeply hydrates and smooths
  • Repairs damage from heat and styling
  • Clean, non-toxic formula for women and men

For the full ritual, discover our new GROWING SEASON NOURISHING DUO (Shampoo + Conditioner) and GROWING SEASON NOURISH & REPAIR TRIO (Shampoo, Conditioner + Hair Mask), designed to work in harmony to restore balance, shine, and long-term scalp health.

THE MERMAID MINI BRUSH COLLECTION

Your favorite brushes are perfectly sized for life on the go. Our Mini Mermaid Brushes are the latest evolution of our most-loved tools, combining craftsmanship, performance, and portability.

THE MERMAID MINI BRUSH – ESSENTIAL BOAR BRISTLE BRUSH (LUDMILA)

A compact version of our Essential Brush, featuring 100% pure, ethically sourced boar bristles and nylon strands to add luster, control frizz, and distribute natural oils for sleek, healthy hair. Perfect for oiling rituals, travel, and touch-ups.

Best for: Medium to thick hair
Craftsmanship:

  • Beech wood handle with eco-friendly finish, hand-polished in Korea
  • Natural + synthetic rubber cushion pad for durability
  • Boar + nylon bristles for smoothing and shine

THE MERMAID MINI BRUSH – WET DETANGLING BRUSH (NADIA)

THE MERMAID BRUSH - WET DETANGLING BRUSH - BUR BUR

A smaller version of our Wet Detangling Brush, designed for effortless detangling on wet or dry hair. The flexible nylon bristles glide through every texture, reducing breakage and leaving hair soft, healthy, and tangle-free.

Perfect for: On-the-go styling and scalp massage
Craftsmanship:

  • Handcrafted in Korea from sustainably sourced beech wood
  • Natural + synthetic rubber cushion for comfort
  • Soft nylon bristles for gentle detangling without damage

Our minis may be smaller, but they pull major weight– detangling wet hair, boosting shine, and soothing the scalp wherever you go.

A Heartfelt Thank You

To our community, this recognition is as much yours as it is ours. Your trust, stories, and belief in something different have helped us bring intention and care back to beauty.

As we step closer to 2026, our focus remains on creating thoughtful, science-driven formulas that honor our heritage while shaping the future of clean beauty.

Shop the full collection: burbur.com/collections/shop-all 

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